WHAT IS A PCD PHARMA BUSINESS

A Pharma PCD (Propaganda cum Distribution) business is a type of pharmaceutical business model in which a pharmaceutical company appoints distributors or franchise partners to promote and sell its products in a particular geographic area or market segment. The distributors or franchise partners are responsible for promoting the products, marketing them to doctors, hospitals, and other healthcare providers, and distributing them to pharmacies and other retailers.

In a Pharma PCD business, the pharmaceutical company provides the products, marketing support, and training to the distributors or franchise partners, who then sell the products under their own brand name. The distributors or franchise partners are typically small to medium-sized businesses that operate in a specific territory or market segment and have a network of contacts and relationships within that market.

Pharma PCD businesses are common in the Indian pharmaceutical industry and are often used by pharmaceutical companies to expand their reach and increase their sales. They allow pharmaceutical companies to leverage the local knowledge and expertise of their partners, while also minimizing the risks and costs of expanding into new markets.